Wednesday, May 6, 2020
Edies life Essay Example For Students
Edies life Essay In the story How I Met My Husband by Alice Munro, I looked at the element of the narrator. In this story the narrator wasnt hard to spot like some other stories. Edie tells the story through insights on her feelings, how she describes others in the story, and her romances. Throughout the story Edie experienced many different feelings from things that made her feel good to things that made her feel horrible. She tells us that she loved being left alone in the house, to do her work when she felt like it. In this paragraph she also said how she loved the lighting in the kitchen and she loved the double sink. Then she compares it to her life before at home and tells about the rag-plugged hole or an oil cloth-covered table by light of a coal-oil lamp (p.725). With this little bit of information, we know that work at the Peebles is a lot easier than at home. We find out later on in the story that Edie is accused of being intimate with Chris. Edie had her own opinion on what the thought being intimate with someone meant. She thought it was kissing. This shows Edies immaturity and the fact that she didnt totally understand relationships. This is another way of setting insight with out her coming straight out and saying it. Once again we jump ahead in the story to her waiting on the letter. Edie says, The mail came everyday except Sunday, between one-thirty and two in the afternoon, a good time for me. Because Mrs. Peebles was always having her nap. I would get my kitchen cleaned and then go up to the mail box and sit in the grass, waiting. In those few sentences we can figure out that she was very eager to hear from Chris. There is another insight to her feelings without saying it (p. 733). I was perfectly happy waiting. But as you read on, her feelings of waiting change. She goes from smiling because she was happy to smiling because she k new the mailman counted on it. Then we readOn page 734 paragraph 197 that she knows the letter isnt coming and she hurts, but she realizes that she doesnt want to make that journey to the mailbox day after day and year after year. That the last real insight she gives on her feelings. Next, we turn to Edies description of others in the story first well look at opinion that Edie had on Loretta Bird. Edie tells us Mrs. Bird has a drinking problem. Then she goes on to say she could of slapped her an she never put down fruit in her life, meaning she never can fruit. Edie says that Loretta would talk about the Peebles and ask if they fight or if they keep things in their dresser drawer not to my babies with and how it was a sin (724). Mrs. Peebles was the next person that Edie talked about. She said she was fair, but never very friendly (p.733). But Mrs. Peebles did take up for Edie when Mrs. Bird and Ms. Kelling were accusing Edie of being a slut and a loose little bitch (p.733). Mrs. Peebles was Edies boss so she couldnt be too nice. She didnt want to get to involved. She has her own children to worry about. Next, well look at the mailman Edie said; The mailman was a Carmichael. I knew by his face because here are a lot of Carmichaels living out by us and so many of then have a sort of sticking-out top lip. Then she says, he was a young man shy, but good humored any body could ask him anything. (p.734)Finally, well focus on her romance life. At the first of the story Edie didnt have any experience in love or relationships. Thats doesnt mean she did know what sex or kissing was, for instance, when shes talking to Mrs. Bird. Mrs. Bird asked her if she kept things in their dresser drawer not to make babies with. (724) Edie responses were acting like she didnt know what she was talking about, but she really did (p.734). She knew but never experienced a romantic fling until Chris. Chris opened her up in a sense kind of broken her in. I think that helps things later on with her and her future husband. If it wasnt for Chris she might have not met Mr. Carmichael like she did and it wouldnt have been as special to him. You never know they might not of worked out. If it wasnt for Edie smiling at him he might not found the courage to ask her out. Chris was a bad guy, but he did some good by not letting him and Edies kissing fling goes any farther. (p.731). I think Chris had feelings for her ever though he didnt write her just because he did have sex with her.In conclusion, we know through insights to Edies feelings, her description of others in the story, and her romance with Chris and Mr. Carmichael that she was with out a doubt the narrator/main character. This paper should help you to uncover the narrative/main character in this story. .u78044f3c8ae98c7d5b0d06bb0824e685 , .u78044f3c8ae98c7d5b0d06bb0824e685 .postImageUrl , .u78044f3c8ae98c7d5b0d06bb0824e685 .centered-text-area { min-height: 80px; position: relative; } .u78044f3c8ae98c7d5b0d06bb0824e685 , .u78044f3c8ae98c7d5b0d06bb0824e685:hover , .u78044f3c8ae98c7d5b0d06bb0824e685:visited , .u78044f3c8ae98c7d5b0d06bb0824e685:active { border:0!important; } .u78044f3c8ae98c7d5b0d06bb0824e685 .clearfix:after { content: ""; display: table; clear: both; } .u78044f3c8ae98c7d5b0d06bb0824e685 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u78044f3c8ae98c7d5b0d06bb0824e685:active , .u78044f3c8ae98c7d5b0d06bb0824e685:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u78044f3c8ae98c7d5b0d06bb0824e685 .centered-text-area { width: 100%; position: relative ; } .u78044f3c8ae98c7d5b0d06bb0824e685 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u78044f3c8ae98c7d5b0d06bb0824e685 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u78044f3c8ae98c7d5b0d06bb0824e685 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u78044f3c8ae98c7d5b0d06bb0824e685:hover .ctaButton { background-color: #34495E!important; } .u78044f3c8ae98c7d5b0d06bb0824e685 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u78044f3c8ae98c7d5b0d06bb0824e685 .u78044f3c8ae98c7d5b0d06bb0824e685-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u78044f3c8ae98c7d5b0d06bb0824e685:after { content: ""; display: block; clear: both; } READ: Our Solar System, The Sun And Its Planets Has Not Always Been There. EssayMunro, Alice.How I Met My Husband. Literature and Composition. Ed. Sylvan Barnet et al. 5th ed. New York: Longman, 2000, 98. Bibliography:
Tuesday, April 21, 2020
Netflix Strategic Analysis Essay Example
Netflix Strategic Analysis Paper Netflix | Strategic Analysis (Nov 2007)| | Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didnââ¬â¢t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market| | | 9/18/2009| | 1 1 3 3 6 7 Table of Contents 1. Netflix Strategic Analysis 2. Netflix vs. Blockbuster: Comparative assessment of strategic differences 3. Netflix Competitive Advantage 3. 1 Home video industry Positioning Perspective 3. VRIO Perspective 4. Video On Demand (VOD) ââ¬â Strategic Advantage i 1. Netflix Strategic Analysis Netflix, an online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didnââ¬â¢t, with unlimited monthly rentals from a great variety of DVD offerings and personalized service. Netflix created a distinctive value proposition by understanding customer needs and competition offerings; Netflix found the sweet spot to align the firmââ¬â¢s capabilities with the customer needs in a way that competitors could not match them, creating unique activities to deliver to that gap(1). To take the movie rental to the next level, Netflix used the internet instead of rental stores and offered service only to DVD users while rental stores were still renting VHS. The combination of internet and DVD technology made competition irrelevant, by reaching in an untapped market, Netflix expanded existing industry boundaries and reached for the blue ocean(1). Netflix started building their offering from customerââ¬â¢s frustration such as narrow diversity of films and stressful return due dates which implied late fees. Netflix was able to hold large amounts of inventory in their warehouses without having the physical space constringency of a rental store, added convenience of delivery and the unlimited monthly rentals of a subscription model, and using technology for customization and personalization of their service. Leveraging best practices from internet retailers (ebay, Amazon) helped Netflix to identify characteristics that were most appealing to internet customers (2). Understanding what customer valued allow Netflix to strengthen their critical success factors. . Netflix vs. Blockbuster: Comparative assessment of strategic differences. 1 Blockbuster focused their strategy on impulse rental customers, while Netflix focused on customers that desired selection and for which watching movies was a way of entertainment. While Blockbuster business relied on newest release (70% of revenue came from hit movies) (2) they kept a narrow variety of movies and their financial success depended highly in ma ximizing the rental of those hit movies in inventory. We will write a custom essay sample on Netflix Strategic Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Netflix Strategic Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Netflix Strategic Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To be able to increase utilization, the movies had a return due date and late fees would be applied if returned after. Netflix business model promoted lower profile films, while working in new relationships with studios to lower cost and quicker access of new releases (only 30% of revenue came from new releases)(2). Netflix continued making deals with movie producers and acquiring movies to enlarge the diversity and size of their DVD library; simultaneously applied the subscription model which allowed customers to reach an unlimited amount of movies per month (keeping three at a time). Blockbuster scope was to expand geographical coverage nationwide, owning most of their stores (80%) and franchising the rest (2). Netflix had a similar geographical goal, creating more distribution centers (inexpensive warehouses) improving upon its national wide coverage and reducing delivery time. Using technology to develop a recommendation system and personalized their service, Netflix had established a strong market position with a large and solid base of subscribers by the time Blockbuster entered the online movie rental business. Blockbuster had the power of high retaliation and leverage from their already established brand and existing products, so they integrated its online model with its traditional store business, eliminating late fees, copying Netflix business model and under-cutting price to gain market share, but still it did not offset their loss of revenue by 2005. 2 Blockbuster was too confident in their brand and their reach that failed to see the threat from the online rental business, meanwhile Netflix took advantage of their slow entrance to build a market and leverage on growing technology (DVD) that took off really quickly. The strategy canvas shown in Figure 1 captures how Netflixââ¬â¢s strategy differs from Blockbusterââ¬â¢s and their areas of differentiation. Netflix shifted their focus to alternative new offerings, building on critical success factors that could not be matched by Blockbuster, even when they entered the online video rental. Figure 1. Strategic canvas of home movie rental 3. Netflix Competitive Advantage 3. 1 Home video industry Positioning Perspective 3 To understand Netflixââ¬â¢s positioning in the home video industry offering of movies in the comfort of the home it is useful to employ Porterââ¬â¢s 5 forces framework to identify the gap they are filling and their strengths and weaknesses. Threat of Entry: To be able to start up a home video business would require a significant investment capital. Although the required capital for infrastructure could be medium to low (open a store and do minimum amount of marketing), it could be expensive for new entrants to invest in movies to create the necessary inventory, especially without relationships with movie studios and producers. Also retaliation could be expected from larger players if the new business poses a threat. For a possible entrant, high differentiation (for example convenience or diversity) would be necessary to be able to succeed. The threat of entry would be considered medium to low, but Netflix saw the opportunity to get into the industry by highly differentiating themselves to be able to compete. Threat of Substitution: Alternatives to the home video industry would be: first, movie theaters, expensive and lack the convenience of watching the movie in the comfort of the house. Second, to watch a movie through commercial television, it takes longer time to be available and is interrupted by commercials. Third, to watch movies through the internet, on the computer; it may be convenient, but not comfortable. Also, a customer always has as an option not to spend their free time watching movies. The substitutes are weak until technology allows for easy, quick and cheap movies to be downloaded through the internet and transfer to the TV. The threat of substitution is low. 4 The power of buyers: The source of dissatisfaction of customers comes from the narrow selection of movies and the rental due dates resulting in late fees. It becomes expensive for those who are volume customers and have to pay large amounts of money. But buyers have low switching cost as there are several options for renting movies, despite this fact, individual customers do not hold bargaining power over the price of products in this market since one customerââ¬â¢s decision to buy the service or not will not affect the overall market at all; similarly one customerââ¬â¢s dissatisfaction will not influence other customers significantly. The level of dissatisfaction with the service would promote a widespread response in the presence of a differentiated product that is more convenient and satisfactory for customers. Netflix ââ¬Å"invested in things that were strategically relevant to customer satisfaction potentialâ⬠(2) taking advantage of discontent of the underserved customers which increased buyersââ¬â¢ switching cost and decreased the buyer power. The power of supplier: High up-front investment is necessary to be able to acquire films. Without direct relationships with major studios, the industry depended on a small number of movie distributors to acquire the movies with little or no discount increasing the supplier power. Netflix built relationships with major film producers to decrease the up-front cost of new releases by splitting additional revenue; they were able to acquire more movies in a timely manner to satisfy demand. ââ¬Å"As Netflix built its film library, it grew in importance as a distribution channel for many small and independent film studiosâ⬠â⬠¦ ââ¬Å" Netflix acquired the distribution rights to certain independent films through its Red Envelope Subsidiaryâ⬠(2). All the actions taken helped Netflix to both decrease the supplier power while increase their movie selection. The mail delivery system had also a major role as Netflixââ¬â¢s supplier. They highly depended on USPS for the success of their model (delivery and return of movies in a timely manner). Netflix took advantage of the declining first class mail industry and strengthen their relationship with USPS, receiving discounts while working on an efficient plan to expedite deliveries and returns and improve customer satisfaction. 5 Rivalry: The home video industry had been highly populated by small and large players with little differentiation offering, basically commodity service in a larger and smaller scale. Blockbuster had been the leader for a long time and smaller ââ¬Å"mom and pops shopsâ⬠did not present strong competition. The rivalry could be considered medium. As industry grew in a constant pace, more people demanded a wider selection with more convenience; this allowed Netflix to get into the industry with a differentiated product that allowed them to succeed. 3. 2 VRIO Perspective Netflix initial strategic advantage was based on differentiation from using the internet to select the movies, their unlimited monthly movies from the subscription based system with no late fees, the wider inventory of movies and the use of mail for delivery, very different from Blockbusterââ¬â¢s offering. It was a good strategy over the short term, but it only gave Netflix a temporal competitive advantage as anybody could copy what they were doing. To build a sustainable competitive advantage Netflix dedicated a lot of resources to make their offering unique; this helped them to further differentiate themselves. This strategy leveraged the value proposition of convenience and selection by personalizing their offering and building strong relationships between their system and their customers, their intent was to increase customer retention, offering features that customers could not find at any competitor, and that would be too difficult for a competitor to copy. Netflix invested in technology that allowed them to get to know customers using surveys, movie reviews and monitoring rental trends. All this permitted Netflix to give customers accurate recommendation of movies based on customer likes while having a queue of movies that would be shipped to them on priority basis. Using their core strengths and building rarity and difficulty of imitability, as observed in the VRIO analysis in Table 1, Netflix customer data base and personalized offering allowed them to have a sustainable competitive advantage in delivering home video entertainment. 6 Table 1: Netflix critical success factors ââ¬â VRIO break down | Resources| V| R| I| O| | Physical| | | | | | | Technology| * | * | | * | TCA| Logistics| * | * | | * | TCA| | Geographical reach| * | | | * | | | Wide selection| * | * | * | * | SCA| | Brand| * | * | | * | TCA| | Convenience Easy access| * | * | | * | TCA| | Customer database| * | * | * | * | SCA| Organization| | | | | | | Knowing customer| * | * | * | * | SCA| | Recommendation| * | * | * | * | SCA| | Subscription| * | * | | * | TCA| | No late fees| * | * | | * | TC A| | Relationship with studios| * | * | | * | TCA| Human| | | | | | Team commitment| * | * | * | * | SCA| TCA ââ¬â Temporary Competitive Advantage (Strength and distinctive competence) SCA ââ¬â Sustainable competitive Advantage (Strength and sustainable distinctive competence) 4. Video On Demand (VOD) ââ¬â Strategic Advantage While Netflix ââ¬Å"believed that the DVD rental market would remain healthy for years in the futureâ⬠(2), they also recognized, just as they did when entering the DVD market, the need to take advantage of the fast pace growing technology and enter the VOD market in its early stages in order to maintain ts superior ââ¬Å"position as a giant in the media industryâ⬠(2). Unlike Blockbustersââ¬â¢ response when Netflix first appeared with a product so different from theirs, rather than seeing the new offering as an option that would appeal only to a niche market(2), Netflix acknowledged the VOD offering as a service that would benefit the mass market needs(2). 7 VOD presents two main challenges, the first is the hardware requirements to allow connectivity between the computer and television, adopting streaming offering would allow Netflix to establish in the VOD market while waiting for the technology to develop. The second is ââ¬Å"the current limitations in available contentâ⬠(2). Adopting the VOD business as a separate service could hurt Netflixââ¬â¢s ââ¬Å"wide selectionâ⬠image making it difficult to satisfy its wide range of customers. While Netflix must continue pressuring the studios to let them have more available films in VOD, choosing the option of integrating a streaming online video feature in their core offering, would allow them to build on their current differentiation strengths: unlimited monthly rentals from a great variety of movies and personalized service. New customers interested in the VOD offering would also enter in the data base helping further growth of Netflixââ¬â¢s customized and personalized system while taking advantage of their variety of DVD movies still not available through VOD. In the initial stages, both DVD online rental and VOD would complement each other. It would be expected for the streaming online video feature to increase popularity while overcoming the technical challenges of VOD. At the same time, the DVD rental business would be expected to decline. This strategy would help them transition effectively in the market. It will be easier to convert its customer from DVDââ¬â¢s delivered movies to VOD rather than acquiring new customers from scratch. Finally, integrating the current offering with the streaming online video while leveraging from their distinctive competencies, ultimately will give Netflix a sustainable competitive advantage ââ¬Å"to allow for the best home video viewing for its customersâ⬠(2). References (1) W. Chan Kim and Renee Mauborgne, ââ¬Å"Blue Ocean Strategy: From Theory to Practiceâ⬠California Review Management, 2005. (2) 8 8 7 7 Willy Shih, Stephen Kaufman and David Spinola, ââ¬Å"Netflixâ⬠, Harvard Business School, November 19, 2007. Netflix Strategic Analysis Essay Example Netflix Strategic Analysis Essay Netflix | Strategic Analysis (Nov 2007)| | Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didnââ¬â¢t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market| | | 9/18/2009| | 1 1 3 3 6 7 Table of Contents 1. Netflix Strategic Analysis 2. Netflix vs. Blockbuster: Comparative assessment of strategic differences 3. Netflix Competitive Advantage 3. 1 Home video industry Positioning Perspective 3. VRIO Perspective 4. Video On Demand (VOD) ââ¬â Strategic Advantage i 1. Netflix Strategic Analysis Netflix, an online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didnââ¬â¢t, with unlimited monthly rentals from a great variety of DVD offerings and personalized service. Netflix created a distinctive value proposition by understanding customer needs and competition offerings; Netflix found the sweet spot to align the firmââ¬â¢s capabilities with the customer needs in a way that competitors could not match them, creating unique activities to deliver to that gap(1). To take the movie rental to the next level, Netflix used the internet instead of rental stores and offered service only to DVD users while rental stores were still renting VHS. The combination of internet and DVD technology made competition irrelevant, by reaching in an untapped market, Netflix expanded existing industry boundaries and reached for the blue ocean(1). Netflix started building their offering from customerââ¬â¢s frustration such as narrow diversity of films and stressful return due dates which implied late fees. Netflix was able to hold large amounts of inventory in their warehouses without having the physical space constringency of a rental store, added convenience of delivery and the unlimited monthly rentals of a subscription model, and using technology for customization and personalization of their service. Leveraging best practices from internet retailers (ebay, Amazon) helped Netflix to identify characteristics that were most appealing to internet customers (2). Understanding what customer valued allow Netflix to strengthen their critical success factors. . Netflix vs. Blockbuster: Comparative assessment of strategic differences. 1 Blockbuster focused their strategy on impulse rental customers, while Netflix focused on customers that desired selection and for which watching movies was a way of entertainment. While Blockbuster business relied on newest release (70% of revenue came from hit movies) (2) they kept a narrow variety of movies and their financial success depended highly in ma ximizing the rental of those hit movies in inventory. We will write a custom essay sample on Netflix Strategic Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Netflix Strategic Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Netflix Strategic Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To be able to increase utilization, the movies had a return due date and late fees would be applied if returned after. Netflix business model promoted lower profile films, while working in new relationships with studios to lower cost and quicker access of new releases (only 30% of revenue came from new releases)(2). Netflix continued making deals with movie producers and acquiring movies to enlarge the diversity and size of their DVD library; simultaneously applied the subscription model which allowed customers to reach an unlimited amount of movies per month (keeping three at a time). Blockbuster scope was to expand geographical coverage nationwide, owning most of their stores (80%) and franchising the rest (2). Netflix had a similar geographical goal, creating more distribution centers (inexpensive warehouses) improving upon its national wide coverage and reducing delivery time. Using technology to develop a recommendation system and personalized their service, Netflix had established a strong market position with a large and solid base of subscribers by the time Blockbuster entered the online movie rental business. Blockbuster had the power of high retaliation and leverage from their already established brand and existing products, so they integrated its online model with its traditional store business, eliminating late fees, copying Netflix business model and under-cutting price to gain market share, but still it did not offset their loss of revenue by 2005. 2 Blockbuster was too confident in their brand and their reach that failed to see the threat from the online rental business, meanwhile Netflix took advantage of their slow entrance to build a market and leverage on growing technology (DVD) that took off really quickly. The strategy canvas shown in Figure 1 captures how Netflixââ¬â¢s strategy differs from Blockbusterââ¬â¢s and their areas of differentiation. Netflix shifted their focus to alternative new offerings, building on critical success factors that could not be matched by Blockbuster, even when they entered the online video rental. Figure 1. Strategic canvas of home movie rental 3. Netflix Competitive Advantage 3. 1 Home video industry Positioning Perspective 3 To understand Netflixââ¬â¢s positioning in the home video industry offering of movies in the comfort of the home it is useful to employ Porterââ¬â¢s 5 forces framework to identify the gap they are filling and their strengths and weaknesses. Threat of Entry: To be able to start up a home video business would require a significant investment capital. Although the required capital for infrastructure could be medium to low (open a store and do minimum amount of marketing), it could be expensive for new entrants to invest in movies to create the necessary inventory, especially without relationships with movie studios and producers. Also retaliation could be expected from larger players if the new business poses a threat. For a possible entrant, high differentiation (for example convenience or diversity) would be necessary to be able to succeed. The threat of entry would be considered medium to low, but Netflix saw the opportunity to get into the industry by highly differentiating themselves to be able to compete. Threat of Substitution: Alternatives to the home video industry would be: first, movie theaters, expensive and lack the convenience of watching the movie in the comfort of the house. Second, to watch a movie through commercial television, it takes longer time to be available and is interrupted by commercials. Third, to watch movies through the internet, on the computer; it may be convenient, but not comfortable. Also, a customer always has as an option not to spend their free time watching movies. The substitutes are weak until technology allows for easy, quick and cheap movies to be downloaded through the internet and transfer to the TV. The threat of substitution is low. 4 The power of buyers: The source of dissatisfaction of customers comes from the narrow selection of movies and the rental due dates resulting in late fees. It becomes expensive for those who are volume customers and have to pay large amounts of money. But buyers have low switching cost as there are several options for renting movies, despite this fact, individual customers do not hold bargaining power over the price of products in this market since one customerââ¬â¢s decision to buy the service or not will not affect the overall market at all; similarly one customerââ¬â¢s dissatisfaction will not influence other customers significantly. The level of dissatisfaction with the service would promote a widespread response in the presence of a differentiated product that is more convenient and satisfactory for customers. Netflix ââ¬Å"invested in things that were strategically relevant to customer satisfaction potentialâ⬠(2) taking advantage of discontent of the underserved customers which increased buyersââ¬â¢ switching cost and decreased the buyer power. The power of supplier: High up-front investment is necessary to be able to acquire films. Without direct relationships with major studios, the industry depended on a small number of movie distributors to acquire the movies with little or no discount increasing the supplier power. Netflix built relationships with major film producers to decrease the up-front cost of new releases by splitting additional revenue; they were able to acquire more movies in a timely manner to satisfy demand. ââ¬Å"As Netflix built its film library, it grew in importance as a distribution channel for many small and independent film studiosâ⬠â⬠¦ ââ¬Å" Netflix acquired the distribution rights to certain independent films through its Red Envelope Subsidiaryâ⬠(2). All the actions taken helped Netflix to both decrease the supplier power while increase their movie selection. The mail delivery system had also a major role as Netflixââ¬â¢s supplier. They highly depended on USPS for the success of their model (delivery and return of movies in a timely manner). Netflix took advantage of the declining first class mail industry and strengthen their relationship with USPS, receiving discounts while working on an efficient plan to expedite deliveries and returns and improve customer satisfaction. 5 Rivalry: The home video industry had been highly populated by small and large players with little differentiation offering, basically commodity service in a larger and smaller scale. Blockbuster had been the leader for a long time and smaller ââ¬Å"mom and pops shopsâ⬠did not present strong competition. The rivalry could be considered medium. As industry grew in a constant pace, more people demanded a wider selection with more convenience; this allowed Netflix to get into the industry with a differentiated product that allowed them to succeed. 3. 2 VRIO Perspective Netflix initial strategic advantage was based on differentiation from using the internet to select the movies, their unlimited monthly movies from the subscription based system with no late fees, the wider inventory of movies and the use of mail for delivery, very different from Blockbusterââ¬â¢s offering. It was a good strategy over the short term, but it only gave Netflix a temporal competitive advantage as anybody could copy what they were doing. To build a sustainable competitive advantage Netflix dedicated a lot of resources to make their offering unique; this helped them to further differentiate themselves. This strategy leveraged the value proposition of convenience and selection by personalizing their offering and building strong relationships between their system and their customers, their intent was to increase customer retention, offering features that customers could not find at any competitor, and that would be too difficult for a competitor to copy. Netflix invested in technology that allowed them to get to know customers using surveys, movie reviews and monitoring rental trends. All this permitted Netflix to give customers accurate recommendation of movies based on customer likes while having a queue of movies that would be shipped to them on priority basis. Using their core strengths and building rarity and difficulty of imitability, as observed in the VRIO analysis in Table 1, Netflix customer data base and personalized offering allowed them to have a sustainable competitive advantage in delivering home video entertainment. 6 Table 1: Netflix critical success factors ââ¬â VRIO break down | Resources| V| R| I| O| | Physical| | | | | | | Technology| * | * | | * | TCA| Logistics| * | * | | * | TCA| | Geographical reach| * | | | * | | | Wide selection| * | * | * | * | SCA| | Brand| * | * | | * | TCA| | Convenience Easy access| * | * | | * | TCA| | Customer database| * | * | * | * | SCA| Organization| | | | | | | Knowing customer| * | * | * | * | SCA| | Recommendation| * | * | * | * | SCA| | Subscription| * | * | | * | TCA| | No late fees| * | * | | * | TC A| | Relationship with studios| * | * | | * | TCA| Human| | | | | | Team commitment| * | * | * | * | SCA| TCA ââ¬â Temporary Competitive Advantage (Strength and distinctive competence) SCA ââ¬â Sustainable competitive Advantage (Strength and sustainable distinctive competence) 4. Video On Demand (VOD) ââ¬â Strategic Advantage While Netflix ââ¬Å"believed that the DVD rental market would remain healthy for years in the futureâ⬠(2), they also recognized, just as they did when entering the DVD market, the need to take advantage of the fast pace growing technology and enter the VOD market in its early stages in order to maintain ts superior ââ¬Å"position as a giant in the media industryâ⬠(2). Unlike Blockbustersââ¬â¢ response when Netflix first appeared with a product so different from theirs, rather than seeing the new offering as an option that would appeal only to a niche market(2), Netflix acknowledged the VOD offering as a service that would benefit the mass market needs(2). 7 VOD presents two main challenges, the first is the hardware requirements to allow connectivity between the computer and television, adopting streaming offering would allow Netflix to establish in the VOD market while waiting for the technology to develop. The second is ââ¬Å"the current limitations in available contentâ⬠(2). Adopting the VOD business as a separate service could hurt Netflixââ¬â¢s ââ¬Å"wide selectionâ⬠image making it difficult to satisfy its wide range of customers. While Netflix must continue pressuring the studios to let them have more available films in VOD, choosing the option of integrating a streaming online video feature in their core offering, would allow them to build on their current differentiation strengths: unlimited monthly rentals from a great variety of movies and personalized service. New customers interested in the VOD offering would also enter in the data base helping further growth of Netflixââ¬â¢s customized and personalized system while taking advantage of their variety of DVD movies still not available through VOD. In the initial stages, both DVD online rental and VOD would complement each other. It would be expected for the streaming online video feature to increase popularity while overcoming the technical challenges of VOD. At the same time, the DVD rental business would be expected to decline. This strategy would help them transition effectively in the market. It will be easier to convert its customer from DVDââ¬â¢s delivered movies to VOD rather than acquiring new customers from scratch. Finally, integrating the current offering with the streaming online video while leveraging from their distinctive competencies, ultimately will give Netflix a sustainable competitive advantage ââ¬Å"to allow for the best home video viewing for its customersâ⬠(2). References (1) W. Chan Kim and Renee Mauborgne, ââ¬Å"Blue Ocean Strategy: From Theory to Practiceâ⬠California Review Management, 2005. (2) 8 8 7 7 Willy Shih, Stephen Kaufman and David Spinola, ââ¬Å"Netflixâ⬠, Harvard Business School, November 19, 2007.
Thursday, April 16, 2020
A Simple Science Essay Writing Sample
A Simple Science Essay Writing SampleThe science essay writing sample is an example of using writing skills to construct a piece of literature. Writing samples are created by some writing experts and used in the teaching of science and math. It is written as an example that can be used by the student in school and for teachers or scientists in their own research projects.Students may not always be able to copy down words from one essay to another. There may be specializations that need special ingredients. Writing samples are very useful for students to use and understand the different things that are being discussed and stated.The writing sample should not only be an example, but it should also provide knowledge that can be used by the student. While a lot of people think that they will be taught on basic concepts that they do not need, this is a mistake. Science is a very broad field that is necessary to know about as a student.The science writing sample should help students learn more about their chosen field of study. Even though their understanding of the basics are already good, there may be some changes that are happening in the field of study. This writing sample will be helpful to students who want to read more about the topic.Sometimes students will find that some of the explanations are hard to understand and this can lead to different results. For this reason, the writing sample may not be good enough. The writer may need to write an essay with the addition of some words that can give more details.The science writing sample can be found in many places. It can be found on websites, books, and magazines. It is important to find the best online article resources that can help students make sure that they understand the topic well.A good basis for an essay is research. If students can find something that has been written previously, they can see where it will fit in their area of study. For a science writing sample, a previous article can be used.Having a topic that is related to their subject is essential for making a good essay. It is also necessary for them to have a proven history of the topic. This will help in the learning process of their topic. Some students want to discuss a new concept but do not understand how to go about doing so.
Monday, March 16, 2020
Crime Rate Fluctuation
Crime Rate Fluctuation Free Online Research Papers Many sociologist and criminal theorist have attempted to explain fluctuation in the crime rates at both a state and national level through out America. Perhaps one of the most widely scrutinized and debated relationships is that between the crime rate and incarceration levels. The U.S Department of justice has stated that ââ¬Å"tough sentencing means less crimeâ⬠, however, proponents say that due to the abundance of ambiguous statistical analysisââ¬â¢s this claim should not be made because of the apparent complex relationship between crime and incarceration. A common misconception among the general public is that locking up ââ¬Ëbad guysââ¬â¢ is the most effective way of making communities more safe and secure from crime. This is, however, anything but an accepted fact among professionals within the criminal field. One of the most apparent trends among the criminal justice system is the extreme increase of prison and jail populations within the last 40 years. According to The Sentencing Projectââ¬â¢s article titled Incarceration and Crime: A Complex Relationship, prison and jail populations have increased by more than 500% between the periods of 1970 and 2000. This is quite a dramatic change, yet there has not been a change equally significant within the national crime rates. The nation as a whole has experienced a 40-year low in crime, however, the crime rates are only at the level in which they were during a time when the incarcerated population was just a fraction of the total today. Analysts can currently attribute only about 25% of the decline in violent crime to increased incarceration. Presented in the Sentencing Projectââ¬â¢s report, economist Steven Levitt identifies four other primary factors that can be attributed to the decline in crime during the 1990ââ¬â¢s. Levitt argues that one such factor was the growing economy which produced more jobs and opportunities for lower-wage workers and characterizes this to a nearly 30% decline in crime. This appears to make a great amount of sense. If lower level social economic classes are presented with a greater chance for success this could be enough to deter them from committing crime. Many people are pushed into a life of crime by unfortunate circumstances that lead them to believe there is no other choice. If a larger amount of opportunities are offered such as jobs, these may give enough incentives and reasons to lead people away from criminal activities. Strategic policing is another factor that Levitt suggests contributes to a decrease in crime rates. Levitt states that the adoption of various forms of community level policing are more effective strategies that make better use of police forces. Community policing is a strategy that promotes police to work closely with community residents emphasizing crime prevention, as opposed to law enforcement. This form of policing not only builds stronger relationships with communities but also reduces the fear of crime within them. (Walker and Katz 15) The Sentencing Projectââ¬â¢s report lists several reasons for the limited impact that incarceration has on crime rates. Diminishing returns in crime control are possibly one of the biggest reasons for incarcerationââ¬â¢s lack of effect on crime rates. As prison systems expand there is a higher increase of lower-rate offenders particularly related to drug offences. The expanded incarceration of these lower-rate and lower-level offenders has a negative effect on the cost-to-benefit ratios. These lower-level offenders cost an equal amount of resources as the higher-level offenders, yet cause no decline in crime rates projected by The Uniform Crime Reports. Another important reason for the limited effect that incarceration has on crimes rates is ascribed to the negative impacts on family and community levels. Incarcerating members of society in facilities located long distances from their community has a damaging effect. This type of imprisonment is said to weaken family and community bonds, and contribute to an increase in recidivism and future criminality. These family and community bonds are often frayed or broken by long distance imprisonment have a destabilizing effect, making it more difficult for the reintegration of former convicts into society. A final reason for the limited impact that incarceration has on crime rates has to do with the comparison to other interventions as an alternative solution. The Sentencing Projectââ¬â¢s report suggests that drug treatment, interventions with at-risks families, and school completion programs are more cost effective than expanded incarceration as crime control measures. Placing more money into programs such as these will have a strong influence on crime rates by addressing social issues rather than just locking them away. Incarceration alone has no little to any rehabilitative value and should be reserved for more serious offenders. People with drug addictions and psychological problems should be treated in a way that has more of a focus on medical needs rather than punishment by isolation. There is no denying that incarceration has an impact on decreasing crime rates, however, it is not the ultimate solution. More focus should be place on community level needs such as education and employment. Higher education costs have continued to rise making it more difficult for families in lower social economic brackets to consider college as an option. The strongest tool for lowering crime is education. People with higher education are less likely to resort to criminal behavior and more likely to succeed in life. The government needs to place more emphasis on programs designed to make college more affordable and accessible to a wider variety of people. Discrimination against ex-convicts is a practice that may also contribute to an increase in recidivism and crime rates. Anyone with a federal charge is essentially given a scarlet letter, making it nearly impossible for them to seek employment or higher education. People released from prisons should be given an equal opportunity rather than branding them as lost causes. It is these types of practices that give ex-cons a feeling of hopelessness and exile from their government and society that ultimately cause them to resort back to crime. If the criminal justice system is truly committed to decreasing the crime rate they should consider revising current laws pertaining to substance abuse. Drug addicts belong in hospitals not prisons. The practice of mandatory minimum sentencing on drug offenders should be abolished and the money spent on the incarceration of them should be diverted to programs designed to treat and reintegrate drug offenders into society. The solution to decreasing crime rates will be a combination of various practices such as incarceration, raising employment opportunity and education. There is no one solution to the problem of crime and many which have yet to be explored. Prison over population is becoming a serious problem that wastes away precious resources. The solution is not to simply build more facilities. In order to create a safer and more secure society there needs to be more research and exploration into solutions rather than just locking criminals up and throwing away the key. Reference Walker, Samuel, and Charles M. Katz. The Police in America An Introduction. 5th. New York: McGraw-Hill, 2005. Research Papers on Crime Rate FluctuationCapital PunishmentThe Effects of Illegal ImmigrationThe Relationship Between Delinquency and Drug UseUnreasonable Searches and SeizuresAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of IndiaEffects of Television Violence on ChildrenPersonal Experience with Teen PregnancyInfluences of Socio-Economic Status of Married MalesIncorporating Risk and Uncertainty Factor in Capital
Friday, February 28, 2020
Globalization and Implementation Summary Plan Essay
Globalization and Implementation Summary Plan - Essay Example The strategy for globalizing the distribution of natural resources can be modeled based on the European Model, whereby they allow specific countries to specialize in the production of certain products and materials. This allows the EU as an organization to be more efficient collectively by managing who has the comparative advantage, and decreasing the regional competition in pursuit of cooperation. Modeling the global community based on the EU allows politicians and statisticians to identify effective courses whereby they could effectively achieve a global equilibrium. This strategy flies in the face of existing policy held by the International Monetary Fund that forces developing nations who accept loans to privatize their water supply. This requires states to leverage control of their resources in order to maximize the benefit to the human population. The human population is indeed the intrinsic value of the globalization movement. The elimination of boarders necessarily means that the notion of citizenship must be deconstructed. This could perhaps serve as the best defense against war. National identities can no longer be deployed as a scapegoat to justify war. In fact, the only plausible use for a military would be for humanitarian intervention.
Wednesday, February 12, 2020
Individual Leadership Growth Reflection Essay Example | Topics and Well Written Essays - 1750 words - 15
Individual Leadership Growth Reflection - Essay Example I have found that I calm and patient when I differ with other peopleââ¬â¢s opinions, drawing them to my personality. I have high regard for innovation and creativity. It is important to me as an individual that in all areas of life, people be allowed to explore their ability to come up with new ideas. I have found that it is innovation that people find better alternative solutions to the problems they have. Through creativity and innovation, people are able to enjoy the process of work much more. People that have not been allowed this explorative ability are usually much more likely to give little input. This is because they are working out of obligation and not motivation; the end result cannot be successful. In a world where more and more issues are controversial, people have learned to define their opinions as ââ¬Å"grey.â⬠For me, however, I have found that my opinions can only be classified as either ââ¬Å"blackâ⬠or ââ¬Å"white.â⬠This is to say that my sta nd on any issue whatsoever is very clear. I also ensure that my stand, though not enforced, is known. This would allow my followers to be in a position, in my absence, to make a decision that would concur with my line of thought. It is important that followers be able to understand their leader so that incidence of conflict is not a likely occurrence. In my interactions with people, I have found that I only encourage people to do as I would. This is because I would wish that a situation does not bring about negativity into their lives. If I feel that is an act would bear negative results, I tell them to carry on with it. However, I am uncomfortable with telling people to carry on and act on something in a manner that I myself would not. I would prefer that this approach is reciprocated to me. From my experiences, I have come to the conclusion that people reciprocate what you to do them ââ¬â if you are honest; they are likely to give you the same.
Friday, January 31, 2020
Why is oil such an important resource in the region ( Middle East) Essay
Why is oil such an important resource in the region ( Middle East) - Essay Example The first step is to explore an area for the existence of oil. Once oil has been located, the commercial viability of the well, as it is commonly referred to, has to be ascertained. This depends on the quantity of oil that is available for extraction. Another factor is the quality of oil. Quality is determined by the percentage of sulphur and asphalt found in oil. On the basis of this content, oil is classified into three types. The best quality is known as light crude. This type of oil will be a golden brown in colour it will flow more easily and has low sulphur and asphalt content. Heavy crude, on the other hand will be thicker and dark in colour and its sulphur and asphalt content will be high. The third category, known as medium crude, has characteristics that fall between light and heavy crude. So the best quality oil is light crude, followed by medium, with heavy crude having the poorest quality. ââ¬Å"Crude oil is a mixture of many substances, mainly compounds of carbon and h ydrogen, together with varying proportions of sulphur.â⬠1 The awareness of oil and its use has been in vogue even 2000 years ago. Its uses were limited mainly to cooking and lighting since technology was primitive in those days. Since drilling methods were not in existence at that time, only that oil which naturally came up to the surface due to pressure could be used. Commercial drilling using crude techniques started in the United States about 200 years ago. The pressure of oil was such that the pioneers in this field often found it difficult to stop the oil gushing out form the wells. But as time passed and modern drilling methods came into to being, exploration has become more efficient and less wasteful. From the beginning of the 20th century, oil was explored and extracted from many regions of the worlds. A majority of the oil companies operating were privately owned. These companies were able to
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