The Role of Using the Digital Campaign on Customer Satisfaction Essay

Essays on The Role of Using the Digital Campaign on Customer Satisfaction Essay The paper "The Role of Using the Digital Campaign on Customer Satisfaction" is an outstanding example of an essay on marketing. Digital campaign has brought about a revolution in the way business was conducted. The change has been very strong and has been reflected in the sales of consumer products. This has transformed the marketing world and the integration of digital campaigns in different ways is the need of the hour. This has enabled the consumer to get better and more information about the products which has changed their buying habits. The customer can use digital campaigns through the internet and compare the products of different companies thereby making their decision-making process better and ensure that they get the desired product. Digital campaign has brought some benefits and demerits along with it which has been an area marketers look into before deciding the course of action.The digital campaign has educated the customers by providing them useful insights into differ ent products. The extensive use of the internet has transformed the working by making it more of a commercial tool where the customer is able to garner information (Anderson, 2010). Also, the widespread usage of digital media and the increasing penetration level of the internet have enabled companies to look at it as a medium where maximum information can be spread easily ways (Anderson, 2010). Companies thereby have to ensure that maximum information about the product or services is provided in the allotted time and space so that the audience's attention magnifies.The increased use of digital media can be stated by the fact that consumers are laying more stress on creating new blogs. Using this blog consumers pass on information from one person to another thereby enabling them to have an idea about the product or services and influence the buying habits of the people (Kotler, 2002).The digital campaign helps to ensure higher customer satisfaction as the consumer is able to understa nd the product and services better. This guides them and provides the necessary impetus which companies are looking at. Companies thereby are looking towards increased dependence on the digital campaign as the lasting effect is high.Digital campaign has ensured consistency and brought the total market as a global market where customers have a lot of options to choose from (Chaffey, Fiona, Johnston Mayer, 2008). The customers by making use of it can ensure that they get the best bargain and their level of satisfaction is high. This has increased the bargaining power as people from different backgrounds, culture and religions can convulse together and ensure that their satisfaction and bargaining power increases. This has strengthened the motive of the companies to look towards digital campaigns as it helps to provide them the required push.A research conducted shows that â€Å"with decreasing customer base companies to ensure that customers stay back and at the same time get new cu stomer looks towards endorsing digital campaign in their marketing program†.